About me

10 second bio...
  • I spend most of my time building and growing products. I like to keep myself busy, always working on different projects.
  • Most of my energy is spent building Graphite, a growth marketing agency and software company.
  • Some things I can geek out on: systems, engineering, productivity, tools, biohacking, and food.
  • I'm a bit of a foodie, my latest obsessions are roman pastas, mexican salsas, and aperitifs.
  • I'm based in the capital of LATAM: Miami 🏝 and I'm originally from Venezuela.
Graphite

I co-founded Graphite, a growth agency helping some of the world's biggest brands with SEO, Conversion and Content Marketing.

At Graphite, I'm focused on building a next generation product to help companies maximize their content ROI.

Techcrunch Profile

Code for Venezuela

In 2018 I started Code for Venezuela with some of my best friends.

Code for Venezuela is a 501c3 non-profit focused on helping my home country by reverting the brain drain. We  leverage the talend and knowledge venezuelan immigrants to help us build products that help the country.

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Our two most notable projects are: Angostura, a data platform that processes thousands of data points to inform humanitarian response; and Curita, a telemedicine platform with 100k+ users/month.
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NPR interview | TED Talk | Americas Quarterly

Before...

Yummly
I worked on product and growth at Yummly, where I led product and growth initiatives. Yummly was acquired by Whirlpool in 2017.
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Best of 2014 by Apple | TechCrunch Coverage


Engineering

The way I view the world and approach problems is heavily influenced by my engineering training.

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I studied Computer Networks at Politecnico di Torino and Electrical Engineering at the Universidad Simón Bolívar.

Places I've called home

~ Miami ~ 🏝
San Francisco 🌁
Milano 🏰  • Torino 🎓
Caracas ⛰ • San Juan de los Morros 🐣