Notes: The game layer on top of the world

This is a set of notes taken from TED Talk given by Seth Priebatsch, founder of SCVNGR and LevelUp, called The game layer on top of the world.

• Last decade was the decade of social, where the social layer was built. The next decade will be the decade where the “game layer” is going to be built.
• The social layer is about connections. Already “owned” and built by Facebook and there is little more to innovate.
• The game layer is about influence.
• He mentioned 4 game dynamics, each one followed by 3 examples: one more traditional, one extracted from games, and one that could be improved.

• Appointment dynamics

• Happy hours, is the most popular form of appointment dynamics.
• Farmville, return to the game every 12-24 hours to water the crops.
• Vitality.

• Influence and status

• Platinum Credit Cards.
• Modern Warfare Levels.
• School Report Cards.

• Progression dynamics

• LinkedIn profile completion progress bar.
• World of Warcraft.
• Rewards on SCVNGR.

• Communal discovery

• Digg, the community discovers good content.
• McDonalds Monopoly, collecting game pieces.
• DARPA Balloon game, find balloons across USA.

‍